Hey

I’m Suzie Dickinson

Digital Designer

Wales, UK

We're living in strange times, aren’t we? AI proficiency is now a requirement for most jobs, but increasingly our new digital best mate is fast becoming a perpetrator of job loss. Thankfully, AI has yet to master sarcasm, irony, or how many actual fingers humans have, so I'd say we're a fair way off the singularity. That's great news, because real designers are still needed to ensure marketing makes sense and doesn't get lost in the slop. So here I am, a 'Human In The Design,' currently learning how to merge my skills with AI because, well, I have to.

So what can I do for you? On paper, I'm a senior graphic, digital, UI/UX designer (there are so many terms these days), but that's not really an accurate description. Perhaps 'veteran designer' is closer to the truth, as I've been around this block for nearly three decades. I'd like to think I don't look it; I hide most of the scars on the inside. To find out how I can help with your design needs, you can read more here, or feel free to take a look around!

Featured Projects

A blurry image of two balls in the air.

Creative Blueprints

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A stylized image of a cube with a pink background.

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.

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an abstract image of a white object on a blue and pink background

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.

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an abstract image of an orange and blue circle

Creative Blueprints

This bored area so a because thought, much percussion could stash I the all location one no spends.

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A beach ball sitting on top of a table.

Pet Pals

This bored area so a because thought, much percussion could stash I the all location one no spends.

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A group of three archways sitting on top of a pink floor.

Fit Flex

This bored area so a because thought, much percussion could stash I the all location one no spends.

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An essential web application that gives a complete view of the virtual assistant app landscape.

Some of the most well-loved TV game shows are now reimagined as party games to play at home!

A range of design for this mayhem-packed gaming brand, covering web design, social media and print.

Album cover design—translating a wall of mind-melting psych rock sound into memorable, mesmerising artwork!

Rebrand and redesign of marketing website, recruitment platform, and on-boarding app.

UI/UX solutions for some of the most prominent pharmaceutical companies in the world.

The Happy Brain Co.

Fab, fun social strategy and design for a company helping people to thrive and live their best life!

BNP Paribas - Ocean Sole

An 80-inch touchscreen game promoting a Kenyan-based enterprise that transforms ocean waste into art.

A pioneering responsive website and global initiative that informs people about dengue risk, prevalence, and how to prevent it.

Services

I help design and marketing teams untangle complexity and turn it into thoughtful, usable design. With nearly 30 years of experience across digital, branding and print, I combine strategic thinking with hands-on design expertise.

UI & UX Design

All good design begins with understanding people. I can work with user needs, journeys and behaviours to help shape intuitive digital experiences, whilst bringing products to life with clear, engaging UI design. From wireframes to polished interfaces, I focus on balancing form with function—and always with real humans in mind.

Brand and Identity

From creating new identities and brands to evolving existing ones, I can design brand ecosystems that are flexible, distinctive and built to last across digital and print.

Social Media

I create clear, on-brand social content—designing both static and short-form video assets. I can also help build simple content schedules and templates, making it easier for teams to plan ahead and post consistently.

Diverse Range of Media

My background covers a broad mix of media, from global responsive websites and social campaigns to Alexa voice experiences, healthcare sales tools, web apps and games—along with plenty of large-format, OOH and good old-fashioned print, including brochures, posters and album covers!

Testimonial

I've had the pleasure to work with many talented individuals at all levels and across different departments throughout my career. Here are some kind words a few of my past colleagues have said about me...

“Suzie's experience means she can take on a real range of projects and deliver great work. A talented UI designer with an innate sense for what works in digital and great attention to detail. And a super nice and fun person to work with.”

Tim Allen

Solutions Director and Product Owner - Huumun

“I've had the pleasure of working with Suzie on a number of complex digital projects, and have been particularly impressed by the quality of her work, attention to detail and thoroughness of her delivery.”

Richard Donoghue

Head of Design - Huumun

“Suzie was a real pleasure to work with. Highly creative, with a clear understanding of commercial imperatives, she added real value to every project. She has a great sense of humour and fitted into our company culture culture really well. Hire her. Do it today!”

Murray Hyde

Entrepreneur, strategist, Marketer

"Doesn’t matter what we throw at her — she turns it around and makes us look good. Clients love it. We love it. Job done."

Richard Matthews

Director – Play360.ai

FAQ

Sometimes, you just need a little more info, and what better form than in some handy FAQs! However, if you still have questions and would rather have a good chinwag about the possibility of working together, please feel free to contact me!

What industries do you specialize in?

I've have delivered across: Healthcare, IT, Telecoms, Smart assistant technology, Automotive, Media & entertainment, Educational institutions, Consumer & retail, Small business & charities. I am experienced creating for B2B and B2C (ATL, BTL and TTL)

Do you work with AI?

Yes! All the time these days. It's an inevitable part of our industry now. I use AI tools in my every day work for copywriting, image and video generation, web design and more. These tools include: ChatGPT, Claude, Adobe Firefly plus various generative AI stock libraries, inbuilt AI tools in apps like Webflow, Figma and Photoshop. I try to keep up-to-date with the latest tech, so the list is still growing!

What software do you use?

Adobe CC, Figma, Sketch, Adobe XD, Webflow, Wordpress, Canva, Miro, Microsoft 365 and AI tools.

What do you do best?

I'm inherently a problem solver. I like to see the bigger picture, get a deep understanding of what you, your clients and your customers need and then create the best solution - whether UX, UI or conceptual. However, over the years, I have also attained super-hero level mind-reading skills when the brief is a little, well, brief. I can think up to the macro and zoom down to the micro, and constant context switching is part of everyday life. I've been described as intuitively creative and thorough in delivery. Having nearly thirty years under my belt, I can pick up most new tasks and tools quickly.

How fast can you work?

I can work at speed and AI has helped immensely with that sort of thing, but it's important to note that I'm not a proponent of the 'fast-paced' working environment. In my experience, moving too fast can significantly slow things down in the long run. Breakneck deadlines put projects at risk and can ultimately end up costing you more. I prefer to work in environments that value quality over quantity. If you're looking for the world's fastest designer, I'm probably not your person. If you're looking for someone who can understand your needs, work at a reasonable pace, and focus on producing quality, then give me a call!

Did you really produce all the work in your portfolio, or were you just a cog in a machine?

All of the designs and the thinking behind them are my own, (bar Tenable, which I had to adapt from another design). Admittedly, some days, I'm just rolling up my sleeves and getting down to text amends, artworking, and helping my fellow designers on their own projects, but in every piece of work in my portfolio, I was the lead / senior designer.