Website, marketing & social media design
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About
About
Contact
Contact
Agency
Vocala
Client
The Games Collective
Industry
Gaming and Entertainment
Timeline
2025-2026
Role
Senior Designer
The Brief
Game.City is an innovative digital entertainment platform that brings people together through interactive party games — played on TV and controlled via mobile. The platform curates popular TV game show experiences and reimagined board games, redesigned for play-at-home and remote audiences.
The brief was to engage a freelance senior designer to support and elevate the company’s digital and print communications — strengthening brand consistency while helping shape its next phase of growth.
My Role
I came onboard as a senior designer, working across a broad range of touchpoints including event graphics, website updates, social content and in-game design assets. I also developed AI-generated hero banners and key visual elements, carefully art-directing outputs to ensure they aligned with the broader brand system.
Alongside day-to-day creative delivery, I’ve contributed to the early design thinking for the upcoming website redesign, helping to define its visual direction and UX foundations. The collaboration is ongoing.
Services provided
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