Dengue.com

Brand, website, marketing & social media

Agency

Huumun

Client

Takeda

Industry

Pharmaceutical

Timeline

2023-2025

Role

Lead UI/UX Designer

The Brief

Created by the digital agency, Huumun, for Takeda, Dengue.com is a pioneering global initiative that seeks to inform everyone from the general public and healthcare professionals to key decision-makers in businesses and institutions about dengue risk, prevalence, and how to prevent it. To build trust and credibility, we modelled the site on major global news platforms like the BBC and Reuters, combining Takeda’s data with insights from respected sources such as the WHO and CDC.

The Role

The goal was to make an array of complex information accessible and engaging, whilst elevating the urgency amongst a diverse global audience to act against the threat of dengue. Beyond the website, we supported the initiative with a social media strategy that aligned with global awareness events like World Dengue Day and World Mosquito Day, successfully driving traffic and boosting social engagement from a few hundred to tens of thousands in the first year. My role was Lead Designer across the entire project lifecycle: from strategy and UX documentation to branding, design system creation, team management and client collaboration. I worked closely with the design, development and project management teams to ensure a smooth roll-out. The site was launched in 2023 and, although the project has evolved since my time on it, I’m proud to have been a key contributor to something with such a wide-reaching global impact.