28 years in design
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28 years in design
I help design and marketing teams untangle complexity and turn it into thoughtful, usable design. With nearly 30 years of experience across digital, branding and print, I combine strategic thinking with hands-on design expertise.
All good design begins with understanding people. I can work with user needs, journeys and behaviours to help shape intuitive digital experiences, whilst bringing products to life with clear, engaging UI design. From wireframes to polished interfaces, I focus on balancing form with function—and always with real humans in mind.
From creating new identities and brands to evolving existing ones, I can design brand ecosystems that are flexible, distinctive and built to last across digital and print.
I create clear, on-brand social content—designing both static and short-form video assets. I can also help build simple content schedules and templates, making it easier for teams to plan ahead and post consistently.
My background covers a broad mix of media, from global responsive websites and social campaigns to Alexa voice experiences, healthcare sales tools, web apps and games—along with plenty of large-format, OOH and good old-fashioned print, including brochures, posters and album covers!
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I’ve been fortunate to work with some brilliant people over the years. Here are a few generous words from colleagues and collaborators who’ve been part of that journey.
Over the years, I’ve been fortunate to work with clients ranging from global giants to ambitious start-ups. Here are some of the names I’ve had the pleasure of collaborating with.